VariCom GmbH has the objective to launch interesting fruit varieties from the Agroscope breeding programme in both Switzerland and internationally and, of course, successfully.
The name stands for
Commercialisation Variety Communication
and outlines the company's core responsibilities.
The four partners are Konsortium Südtiroler Baumschuler Gen.landw.Ges. (Italy), Mondial Fruit Selection Sarl (France), ARTEVOS GmbH (Germany) and webfruit GmbH (Germany).
The company's managing director is Michael Weber.
VariCom GmbH coordinates the entire supply and demand chain, from plant propagation and technical information for producers and traders to tastings and PR. Under the VariCom umbrella, we find the licensed partners to utilise a variety's potential and employ modern marketing measures to give it its big break.